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Attracting Visitors

• How do I make my website stand out?
• What is SEO (Search Engine Optimization)?
• What is PPC (Pay-per-Click); how do I advertise with Google/Yahoo/Bing?
• Are banner ads effective marketing?
• How do I use portals and directories?
• Can I link print advertising to my website?
• Should I issue press releases?

Increase Traffic

Using Social Marketing/Networking

• What is Social Media?
• Should I “have a conversation” with my customers?
• How do I use Twitter and RSS for B2B or B2C?
• Aren't Facebook, MySpace, Yelp and CitySearch just for personal use?
• How do I use LinkedIn and Plaxo?
• Will an email newsletter help me?
• Does attending tradeshows still make sense?

Create Conversations

Engaging Visitors

• How do I make my website "sticky"?
• Should I incorporate a corporate identity system?
• How do I develop strong and compelling content?
• What navigation techniques provide the best usability?
• Do people actually read blogs and participate in forums?
• Is it important to be W3C compliant?
• Will an iPhone app improve marketing?

Enthrall Visitors